About

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Paul Salinas

The joy of being back in Texas was short-lived.

For the past 12-month, I’d been living in London, England, on a work assignment.

But it was time to come home.

The big problem started.

Upon my arrival back in the US, I learned my previous management position had been eliminated.

And without warning…

I was back on the sales floor, assigned to a sales team, and reporting to a mid-level sales manager all over again.

My six-figure salary took a hit in the wrong direction. I felt like I was punched in the face.

(WTF?)

I’d been a loyal and high-performing employee for the past 5 years…

… and thought I was on the fast-track.

Is this really happening? I felt deflated.

Then, something amazing happened.

In early 2010, I came across a blog post by Tim Ferriss, author of the Four Hour Work Week.

It was titled, “How to Make an Extra $100,000 in the Next 6 Months.”

It highlighted a married couple, Randy and Nicola Wilburn, running a business from home.

It was a promotional article for a contest sponsored by Shopify – to start an online business.

Smack!

I suddenly realized it was possible to replace my full-time salary simply by selling products or services online.

So I weighed my options:

Stay the proverbial “sales monkey” and have no control over my career? …or

sales monkey

Become an online business owner and sidestep the corporate bullsh*t?

Two days later…  I quit my job!

(You read that right.)

I knew if I could learn the marketing skills needed to run a successful online business…

… then I could make money from anywhere.

In other words, I could be location independent.

How cool is that?

That  idea alone felt liberating.

My plan was simple but risky.

First:

I would build industry-specific websites (ie, lawyers, dentists, contractors, etc.) and get them to rank on the first page of Google using search engine optimization. Also known as SEO.

It was a strategy I first heard about while up in London. (Mind you, this was back in 2008.)

Second:

I would rent the websites to local business owners who wanted more leads and sales.

In the SEO world, this is commonly known as a “rank and rent” method.

But my plan had two major problems.

  1. I didn’t know how to build websites on WordPress.
  2. I didn’t know much about SEO.

Honestly…

I didn’t know what I was getting myself into. (I just knew it had to figure it out.)

So I bought courses, hired an SEO coach, and scoured marketing forums.

For weeks, I didn’t come up for air. I was chained to my home office, trying to make sense of this new “online marketing” world that was foreign to me.

At times, I felt frustrated and defeated. I questioned if I had made the right decision quitting my job.

But as I applied everything I was learning…

I started to have micro “breakthroughs.” And they felt great.

I was ready to get paying clients.

As soon as I’d get a website to the top of page #1 of Google, I’d reach out to local business owners and show them the results.

And because I showed them the “results in advance”…

… signing up my first few clients was fairly simple.

And so for the last 10-years…

I’ve been helping clients generate leads and sales through SEO and digital marketing strategies.

But check this out.

I’ve given up client work. I no longer take on local SEO clients.

Instead, I’ve decided to take the knowledge, skills, and lessons learned from running my SEO and consulting business and share them online.

What does this mean for you?

My goal for Marketing Chopz is to provide you the knowledge, tools, and mindset training needed to make a living online – doing work you love.

I invite you to come along as I embark on a new business model myself. 

I’ll be offering coaching and courses to people who want to fast-track their digital marketing skills and make a living (or side-hustle) online.

So please join me on the inside…

… as I share exclusive marketing tips, tools, and strategies only for subscribers. Plus I’ll answer any questions you have and offer advice when you’re stuck.

So if this sounds like something you’d be interested in…

Sign up to my (free) newsletter below and I’ll see you on the inside.

Cheers!

– Paul

PS – Send me a message here if you have any questions.

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